Social Marketing and Public Health / Najlacnejšie knihy
Social Marketing and Public Health

Code: 14526831

Social Marketing and Public Health

by JEFF FRENCH

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models ... more

78.31 €


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Book synopsis

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Book details

Book category Knihy po anglicky Medicine Medicine: general issues Public health & preventive medicine

78.31 €

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