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Viac informácií o knihe Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

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Anotácia knihy

Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors.§

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics International economics

• Celý názov: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
• Podnázov: Sponsorship in a National and International Environment
• Autor: Christian Lucas
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 185
• EAN: 9783658076832
• ISBN: 3658076836
• ID: 07177740
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 2753 g
• Rozmery: 11 × 148 × 210 mm
• Dátum vydania: 31. October 2014

Obľúbené z iného súdka

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