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Viac informácií o knihe Sports Marketing - Creating Long Term Value

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Anotácia knihy

Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive text discusses relevant marketing theory and related practices within the sports marketing. Each theme will define and describe: Key sports marketing ingredients Provide mini-case examples of various sports around the world Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and Measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.

Parametre knihy

Zaradenie knihy Knihy po anglicky Lifestyle, sport & leisure Sports & outdoor recreation Sporting events & management

• Celý názov: Sports Marketing - Creating Long Term Value
• Autor: John A. Davis, Jessica Zutz Hilbert
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 416
• EAN: 9781848448414
• ISBN: 1848448414
• ID: 05104675
• Nakladateľ: Edward Elgar Publishing Ltd
• Hmotnosť: 856 g
• Rozmery: 244 × 169 × 27 mm
• Dátum vydania: 30. September 2013

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