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Book synopsis

Kazhdyy den' my vstrechaemsya s reklamoy. Poroy ona nas razdrazhaet, poroy udivlyaet i zabavlyaet. No nesomnenno odno - ona okazyvaet na nas vliyanie, poetomu interesno poznakomit'sya s osnovnymi ponyatiyami reklamy, ee tselyami i zadachami. Reklama stanovitsya strukturnym komponentom kul'tury i instrumentom dukhovnogo proizvodstva. Avtory verbal'noy reklamy sozdayut i vnedryayut leksicheskie konstruktsii, sposobnye k samostoyatel'noy zhizni v yazyke tselevoy auditorii. V knige rassmatrivayutsya vyrazitel'nye sredstva i stilisticheskie priemy sintaksisa, kotorye sozdayutsya kak s ispol'zovaniem stilisticheski markirovannykh konstruktsiy, tak i bez ikh uchastiya, yavlyayushchikhsya odnim iz samykh bogatykh sredstv stilistiki i uspeshno ispol'zuyushchikhsya v razlichnykh tekstakh. V knige dayutsya sovremennye predstavleniya o yazyke reklamy kak dinamichno razvivayushcheysya funktsional'noy podsisteme literaturnogo yazyka, formiruyushcheysya na osnove verbal'nykh edinits razlichnogo genezisa, kharakterizuyushchikhsya ryadom derivatsionnykh, semanticheskikh i ponyatiynykh osobennostey.

Book details

• Full title: Stilisticheskie osobennosti reklamnyh textov
• Author: Yuliya S'yuell
• Language: Russian
• Binding: Paperback
• Number of pages: 76
• EAN: 9783659453250
• ID: 07095925
• Publisher: LAP Lambert Academic Publishing
• Weight: 118 g
• Dimensions: 220 × 150 × 4 mm
• Published: 2013

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