Code: 09335835
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
by Arch G. Woodside
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming re ... more
- Language:
English - Binding: Hardback
- Number of pages: 392
Publisher: Emerald Publishing Limited, 2016
- More about this
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Book synopsis
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
Book details
Book category Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
130.26 €
- Full title: Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
- Author: Arch G. Woodside
- Language: English
- Binding: Hardback
- Number of pages: 392
- EAN: 9781785602177
- ISBN: 1785602179
- ID: 09335835
- Publisher: Emerald Publishing Limited
- Weight: 722 g
- Dimensions: 162 × 236 × 35 mm
- Date of publishing: 08. January 2016
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