Mohlo by sa vám tiež páčiť

Viac informácií o knihe Managing Strategic Airline Alliances

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 499 bodov

Anotácia knihy

Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Transport industries

• Celý názov: Managing Strategic Airline Alliances
• Autor: Hannu Seristo, Birgit Kleymann
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 216
• EAN: 9780754613275
• ISBN: 0754613275
• ID: 04678082
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 454 g
• Rozmery: 234 × 156 mm
• Dátum vydania: 15. December 2004

Obľúbené z iného súdka

---

---

---