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Book synopsis

Now available in English for the first time, this new edition of STRATEGOR presents the most recent developments in company strategy and policy. In this collective work, the reader will find a clear and critical analysis of fundamental approaches as well as a summary of the most innovative reflections in the field of general company and organization management.Attempting to integrate the multiple facets of a director's job, it structures information given by the authors to their students, middle-managers and company heads. It also reflects the experience they have acquired while carrying out their numerous research and consulting missions.   

Book details

Book category Knihy po francúzsky MANAGEMENT, GESTION ET ÉCONOMIE D'ENTREPRISE Stratégie

• Full title: Strategor
• Subtitle: All you need to know about strategy, from start-ups to multinationals
• Author: João Albino-Pimentel, Rodolphe Durand, Pierre Dussauge, Laurence Lehmann-Ortega
• Language: French
• Binding: Paperback
• Number of pages: 740
• EAN: 9782100824243
• ID: 44677995
• Publisher: DUNOD
• Dimensions: 240 × 190 mm
• Date of publishing: 05. June 2024

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