Kód: 07399814
Strategy of Desire
Autor Ernest Dichter
Ernest Dichter utilized psychoanalytic theory and depth interviewing to discover why people act the way they do. Here he counters the argument that motivational research amounts to manipulation, and shows why the understanding and ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 328
Nakladateľ: Taylor & Francis Inc, 2002
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Anotácia knihy
Ernest Dichter utilized psychoanalytic theory and depth interviewing to discover why people act the way they do. Here he counters the argument that motivational research amounts to manipulation, and shows why the understanding and modification of human behaviour is necessary.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Psychology Psychological theory & schools of thought
71.47 €
- Celý názov: Strategy of Desire
- Autor: Ernest Dichter
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 328
- EAN: 9780765808943
- ISBN: 9780765808943
- ID: 07399814
- Nakladateľ: Taylor & Francis Inc
- Hmotnosť: 610 g
- Rozmery: 229 × 152 × 18 mm
- Dátum vydania: 30. April 2002
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