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Anotácia knihy

The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States. To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name. Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes. In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture. Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.

Parametre knihy

Zaradenie knihy Knihy po anglicky Lifestyle, sport & leisure Travel & holiday Travel & holiday guides

• Celý názov: Sunday Drives
• Podnázov: Nostalgic Reminiscing with the Best of Burma-Shave
• Autor: Michael Larson
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 120
• EAN: 9780595393244
• ISBN: 9780595393244
• ID: 07364644
• Nakladateľ: iUniverse
• Hmotnosť: 186 g
• Rozmery: 229 × 152 × 7 mm
• Dátum vydania: 18. April 2006

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