You might also like

More about Swift Viewing

• Book details
• Synopsis
• Trending among others

You get 88 loyalty points

Book synopsis

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behaviour has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of "hidden persuaders" became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan's media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.

Book details

Book category Knihy po anglicky The arts Film, TV & radio Films, cinema

• Full title: Swift Viewing
• Subtitle: The Popular Life of Subliminal Influence
• Author: Charles R. Acland
• Language: English
• Binding: Paperback
• Number of pages: 328
• EAN: 9780822349198
• ISBN: 0822349191
• ID: 04939303
• Publisher: Duke University Press
• Weight: 456 g
• Dimensions: 159 × 234 × 19 mm
• Date of publishing: 02. January 2012

Trending among others

---

---

---