Mohlo by sa vám tiež páčiť

Viac informácií o knihe Telephone Survey Methods

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 131 bodov

Anotácia knihy

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology

• Celý názov: Telephone Survey Methods
• Podnázov: Sampling, Selection, and Supervision
• Autor: Paul J. Lavrakas
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 192
• EAN: 9780803953079
• ISBN: 0803953070
• ID: 04714185
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 280 g
• Rozmery: 215 × 139 × 14 mm
• Dátum vydania: 19. August 1993

Obľúbené z iného súdka

---

---

---