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Book synopsis

"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As We Know It "and, most recently, "Renovate Before You Innovate" "There is a change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss Praise for "Next": "Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly"

Book details

• Full title: FUTURE OF MEN
• Author: Marian Salzman, Ira Matathia, Ann O'Reilly
• Language: English
• Binding: Paperback
• Number of pages: 242
• EAN: 9781403975485
• ISBN: 1403975485
• ID: 12059611
• Publisher: PALGRAVE
• Weight: 331 g
• Dimensions: 229 × 143 × 17 mm
• Date of publishing: 17. September 2006

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