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Więcej informacji o The Palgrave Handbook of Consumerism Issues in the Apparel Industry

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Opis

This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production.The book presents a synthesis of mainstream and emerging thinking and studies on green, ethical, social and environmental issues. Currently, marketing practices place emphasis on sustainability and social responsibility. Although corporate strategies embrace this notion by claiming to be socially responsible and environmentally friendly, the truth is still debatable. In light of this, scholars and practitioners need to effectively and convincingly respond to consumer concerns on sustainability by adapting their business practices.Split into seven parts, the Handbook covers theoretical challenges on sustainable consumerism in the apparel industry, the influence of sustainable consumerism, conceptual frameworks and cross-cultural consumer behaviour, macro and micro issues, innovative trends, and communication. With discussion of pressing issues such as modern slavery, greenwashing, social media, luxury consumption and sustainable development, the book also illustrates the practical implications from a marketing and production point of view in this sector.

Szczegóły książki

Kategoria Knihy po anglicky Economics, finance, business & management Industry & industrial studies

• Pełny tytuł: The Palgrave Handbook of Consumerism Issues in the Apparel Industry
• Autor: Hans Rüdiger Kaufmann, Mohammad Fateh Ali Khan Panni, Demetris Vrontis
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 500
• EAN: 9783031599514
• ID: 45727428
• Wydawca: Springer, Berlin
• Wymiary: 235 × 155 mm
• Data wydania: 07. October 2024

Ulubione w innej kategorii

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