Kód: 14277961
Quintessence of Marketing
Autor Nils Bickhoff, Svend Hollensen, Marc Oliver Opresnik
In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 144
Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2016
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Anotácia knihy
In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
54.09 €
- Celý názov: Quintessence of Marketing
- Podnázov: What You Really Need to Know to Manage Your Marketing Activities
- Autor: Nils Bickhoff, Svend Hollensen, Marc Oliver Opresnik
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 144
- EAN: 9783662524251
- ISBN: 3662524252
- ID: 14277961
- Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Hmotnosť: 2409 g
- Rozmery: 8 × 155 × 9 mm
- Dátum vydania: 17. September 2016
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