Code: 33284803

Whole Marketer

Language: English
Binding: Paperback
Number of pages: 224
Publisher: LID Publishing, 2021
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RRP: 21.25 €

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Book synopsis

As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human. Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams and training hundreds of marketers at varied stages of their career to achieve formal qualifications. She is passionate to help marketers to be a better version of themselves tomorrow.