Mohlo by sa vám tiež páčiť

Viac informácií o knihe Thirty Years of Political Campaigning in Central and Eastern Europe

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 438 bodov

Anotácia knihy

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

Parametre knihy

Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Politikwissenschaft Staatslehre und politische Verwaltung

• Celý názov: Thirty Years of Political Campaigning in Central and Eastern Europe
• Autor: Otto Eibl
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 452
• EAN: 9783030276959
• ISBN: 3030276953
• ID: 33361799
• Nakladateľ: Springer International Publishing
• Hmotnosť: 580 g
• Rozmery: 210 × 148 × 25 mm
• Dátum vydania: 31. October 2020

---

---

---