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Anotácia knihy

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls "urban innovation networks." After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.§

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Urban Innovation Networks
• Podnázov: Understanding the City as a Strategic Resource
• Autor: Alexander Gutzmer
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 123
• EAN: 9783319246222
• ISBN: 3319246224
• ID: 09523602
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 368 g
• Rozmery: 163 × 242 × 15 mm
• Dátum vydania: 08. November 2015

Obľúbené z iného súdka

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