Code: 19689981

User Experience Im E-Commerce

Name: User Experience Im E-Commerce
Brand: Springer Gabler
SKU: 19689981
Price: 52.79 EUR
Availability: InStock
Author: Oliver Gast
ISBN: 9783658224837

by Oliver Gast

Language: German
Binding: Paperback
Number of pages: 160
Publisher: Springer Gabler, 2018
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52.79 €

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Book synopsis

Emotionale Reaktionen von Nutzern auf Stimuli einer interaktiven Anwendung gelten als zentrale Indikatoren für positive oder negative User Experience. Oliver Gasts Untersuchung stellt ein Verfahren vor, das die Messung und Interpretation der Emotionen bei der Nutzung interaktiver Anwendungen ermöglicht. Denn der Erfolg von webbasierten Applikationen, wie z. B. Online-Shops, hängt in sehr hohem Maße von der Erfüllung der Erwartungen des einzelnen Nutzers ab. Mit den Ergebnissen seiner Untersuchung hat der Autor ein Modell erstellt und evaluiert, welches die relevanten Indikatoren für Mimik basierte Emotionsbewertung umfassend aufzeigt.