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Viac informácií o knihe Value Chain Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 125 bodov

Anotácia knihy

żValue Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers' marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Value Chain Marketing
• Podnázov: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
• Autor: Stephanie Hintze
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 259
• EAN: 9783319384788
• ISBN: 9783319384788
• ID: 14563200
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 4277 g
• Rozmery: 235 × 155 × 15 mm
• Dátum vydania: 24. September 2016

Obľúbené z iného súdka

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