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Viac informácií o knihe Vertical Brand Portfolio Management

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Vertical Brand Portfolio Management
• Podnázov: Strategies for Integrated Brand Management between Manufacturers and Retailers
• Autor: Diederich Bakker
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 273
• EAN: 9783658082208
• ISBN: 3658082208
• ID: 09074984
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 386 g
• Rozmery: 152 × 212 × 19 mm
• Dátum vydania: 18. December 2014

Obľúbené z iného súdka

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