Kód: 08247044
The USAF Museum determined that little is known about its visitor base after conducting an initial survey of USAF Museum Foundation Members in 1996. It became apparent that Foundation members represented a small and unique categor ... celý popis
Angličtina
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Bežne: 16.06 €
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Nákupom získate 38 bodov
Anotácia knihy
The USAF Museum determined that little is known about its visitor base after conducting an initial survey of USAF Museum Foundation Members in 1996. It became apparent that Foundation members represented a small and unique category of USAF Museum visitors and prompted the need to evaluate visitors from the general population. This thesis explores the process of museum visitor evaluation and applies evaluation concepts in the development of a questionnaire designed to measure five constructs: motivation for visiting the USAF Museum, evaluation of the USAF Museum experience, transportation issues, general awareness of USAF Museum services, and demographic composition of the visitor base. The questionnaire was pilot tested for reliability and consistency in measurement, and was subsequently administered to 288 visitors in June 1997.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Education
15.69 €
Angličtina
Osobný odber Bratislava a 12840 dalších
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