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This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social ... celý popis
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This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media. Whereas WOM has
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Cultural studies
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