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Book synopsis

Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies that approach these networks - and the creation of innovation under the conditions of a complex, dynamic, knowledge-intensive and digital economy - from an interdisciplinary perspective. The studies, all of which were written by respected experts, explore how firms can improve their competitiveness by securing access to innovation, knowledge, complementary resources and capabilities otherwise not available to them. In addition, they highlight how, driven by an unpredictable environment, firms embedded in inter-organizational networks are increasingly transforming from co-operators to collaborators and valuable co-creators of innovation.

Book details

Book category Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Full title: Design and Management of Interfirm Networks
• Subtitle: Franchise Networks, Cooperatives and Alliances
• Author: Josef Windsperger, Gérard Cliquet, George Hendrikse, Marijana Sreckovic
• Language: English
• Binding: Hardback
• Number of pages: 388
• EAN: 9783030292447
• ID: 24519563
• Publisher: Springer Nature Switzerland AG
• Weight: 764 g
• Dimensions: 235 × 155 × 27 mm
• Date of publishing: 27. November 2019

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