Handbook of Market Segmentation / Najlacnejšie knihy
Handbook of Market Segmentation

Code: 06742412

Handbook of Market Segmentation

by Weinstein, Art (Nova Southeastern University, USA)

Develop a successful strategy for segmenting high-tech and industrial markets Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook ... more

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Book synopsis

Develop a successful strategy for segmenting high-tech and industrial markets Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentatio

Book details

Book category Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

241.60

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