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Book synopsis

Ideas to inspire anyone to write and develop better and more effective copy. Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the worldżs best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the readerżs own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: 100 Great Copywriting Ideas From Leading Companies Around the World
• Author: Andy Maslen
• Language: English
• Binding: Paperback
• Number of pages: 224
• EAN: 9780462099736
• ISBN: 0462099733
• ID: 04613080
• Publisher: Marshall Cavendish
• Weight: 222 g
• Dimensions: 198 × 131 × 14 mm
• Date of publishing: 03. December 2009

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