Advertising as Communication / Najlacnejšie knihy
Advertising as Communication

Code: 04068970

Advertising as Communication

by Gillian Dyer

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic im ... more

58.90 €

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Book synopsis

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

58.90 €

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