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Brands

Code: 06673201

Brands

by Adam Arvidsson

Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of brandi ... more

234.68 €


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Book synopsis

Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

234.68 €

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