Brands and Brand Management / Najlacnejšie knihy
Brands and Brand Management

Code: 06737186

Brands and Brand Management

Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for ... more

1769.26 €

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Book synopsis

Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

1769.26 €

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