Brands and Gaming / Najlacnejšie knihy
Brands and Gaming

Kód: 04778019

Brands and Gaming

Autor David Nichols, Tom Farrand, Tom Rowley, Matt Avery

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers mak ... celý popis

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Anotácia knihy

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

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Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing

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