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Viac informácií o knihe Branded Customer Service: The New Competitive Edge

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 57 bodov

Anotácia knihy

Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Branded Customer Service: The New Competitive Edge
• Autor: Paul Stewart
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 264
• EAN: 9781576754047
• ISBN: 9781576754047
• ID: 06505137
• Nakladateľ: Berrett-Koehler
• Hmotnosť: 388 g
• Rozmery: 151 × 228 × 18 mm
• Dátum vydania: 10. September 2006

Obľúbené z iného súdka

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