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Book synopsis

Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,000 students in Europe studying marketing will never understand their subject without knowing how branding works. This is THE definitive introductory textbook in this crucial topic, an already hugely respected title and big seller in the field. It comes highly illustrated with over 50 brand-new, real examples of influential marketing campaigns. The rigor of this book is balanced with learning outcomes, summaries, case studies and activities: even novices to the world of branding can rely on this book to get them up to speed. This is the book that lecturers rely on to get their students thinking critically and strategically about brand.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Creating Powerful Brands
• Author: Leslie de Chernatony
• Language: English
• Binding: Paperback
• Number of pages: 496
• EAN: 9781856178495
• ISBN: 1856178498
• ID: 04301027
• Publisher: Taylor & Francis Ltd
• Weight: 940 g
• Dimensions: 235 × 190 × 28 mm
• Date of publishing: 29. September 2010

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