Crisis Communications Management / Najlacnejšie knihy
Crisis Communications Management

Code: 19432815

Crisis Communications Management

by Adrian Wheeler

This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. W ... more

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Book synopsis

This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-life examples and practical exercises plus advice from PR experts, journalists and editors.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

21.40

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