Code: 04251708

Crossing the Chasm

Name: Crossing the Chasm
Brand: John Wiley and Sons Ltd
SKU: 04251708
Price: 19.23 EUR
Availability: InStock
Author: Geoffrey A Moore
ISBN: 9781841120638

by Geoffrey A Moore

Language: English
Binding: Paperback
Number of pages: 238
Publisher: John Wiley and Sons Ltd, 1998
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Book synopsis

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.