Code: 13486189
Data Mining for Managers
by R. Boire
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers ... more
- Language:
English - Binding: Paperback
- Number of pages: 242
Publisher: Palgrave Macmillan, 2014
- More about this
42.27 €
RRP: 56.32 €
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Book synopsis
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
42.27 €
- Full title: Data Mining for Managers
- Subtitle: How to Use Data (Big and Small) to Solve Business Challenges
- Author: R. Boire
- Language: English
- Binding: Paperback
- Number of pages: 242
- EAN: 9781349487868
- ISBN: 9781349487868
- ID: 13486189
- Publisher: Palgrave Macmillan
- Weight: 3985 g
- Dimensions: 235 × 155 × 15 mm
- Date of publishing: 30. October 2014
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