Code: 06681049
Deconstructing Public Relations
by Thomas J. Mickey
Utilizing case studies from public relations, advertising and marketing campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used ... more
- Language:
English - Binding: Hardback
- Number of pages: 176
Publisher: Taylor & Francis Inc, 2002
- More about this
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Book synopsis
Utilizing case studies from public relations, advertising and marketing campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
199.53 €
- Full title: Deconstructing Public Relations
- Author: Thomas J. Mickey
- Language: English
- Binding: Hardback
- Number of pages: 176
- EAN: 9780805837483
- ISBN: 9780805837483
- ID: 06681049
- Publisher: Taylor & Francis Inc
- Weight: 350 g
- Dimensions: 229 × 152 mm
- Date of publishing: 01. October 2002
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