Code: 22369547
Customer Relationship Management
by V. Kumar, Werner Reinartz
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding co ... more
- Language:
English - Binding: Paperback
- Number of pages: 411
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2019
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68.93 €
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Book synopsis
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
68.93 €
- Full title: Customer Relationship Management
- Subtitle: Concept, Strategy, and Tools
- Author: V. Kumar, Werner Reinartz
- Language: English
- Binding: Paperback
- Number of pages: 411
- EAN: 9783662585542
- ISBN: 9783662585542
- ID: 22369547
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 1127 g
- Dimensions: 254 × 178 × 21 mm
- Date of publishing: 11. January 2019
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