Kód: 22369547
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding co ... celý popis
Nákupom získate 184 bodov
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing
73.99 €
Collection points Bratislava a 2642 dalších
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