Code: 04073829
Interactive Marketing
by ChristopherJ Miles
Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communi ... more
- Language:
English - Binding: Hardback
- Number of pages: 244
Publisher: Taylor & Francis Ltd, 2010
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Book synopsis
Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
224.57 €
- Full title: Interactive Marketing
- Author: ChristopherJ Miles
- Language: English
- Binding: Hardback
- Number of pages: 244
- EAN: 9780415801713
- ISBN: 0415801710
- ID: 04073829
- Publisher: Taylor & Francis Ltd
- Weight: 482 g
- Dimensions: 235 × 154 × 19 mm
- Date of publishing: 18. March 2010
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