Code: 05351845
Managing Channels of Distribution
by Kenneth Rolnicki
Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Rolnicki. Based on case studies and real-life experience, he explains the complexities of managing m ... more
- Language:
English - Binding: Paperback
- Number of pages: 288
Publisher: HarperCollins, 1998
- More about this
44.34 €
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Book synopsis
Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Rolnicki. Based on case studies and real-life experience, he explains the complexities of managing multiple channels--distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
44.34 €
- Full title: Managing Channels of Distribution
- Subtitle: The Marketing Executive's Complete Guide
- Author: Kenneth Rolnicki
- Language: English
- Binding: Paperback
- Number of pages: 288
- EAN: 9780814431795
- ISBN: 9780814431795
- ID: 05351845
- Publisher: HarperCollins
- Weight: 528 g
- Dimensions: 255 × 178 × 15 mm
- Date of publishing: 06. January 1998
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