Market Research Toolbox / Najlacnejšie knihy
Market Research Toolbox

Kód: 04787696

Market Research Toolbox

Autor Edward F. McQuarrie

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The Third ... celý popis

113.11 €


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An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The Third Edition incorporates: - new material on Web surveys - more information on data analysis and sampling theory for qualitative research. - a new closing chapter illuminating the limitations of market research to clarify when it should be employed.

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Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing

113.11 €

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