Code: 06704742
Marketing Modernity
by Adam Arvidsson
Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War On ... more
- Language:
English - Binding: Hardback
- Number of pages: 192
Publisher: Taylor & Francis Ltd, 2003
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Book synopsis
Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
213.33 €
- Full title: Marketing Modernity
- Author: Adam Arvidsson
- Language: English
- Binding: Hardback
- Number of pages: 192
- EAN: 9780415270441
- ISBN: 9780415270441
- ID: 06704742
- Publisher: Taylor & Francis Ltd
- Weight: 476 g
- Dimensions: 234 × 156 × 18 mm
- Date of publishing: 13. February 2003
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