Code: 06712013
Performing Consumers
by Maurya Wickstrom
Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketo ... more
- Language:
English - Binding: Hardback
- Number of pages: 184
Publisher: Taylor & Francis Ltd, 2006
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Book synopsis
Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
199.65 €
- Full title: Performing Consumers
- Author: Maurya Wickstrom
- Language: English
- Binding: Hardback
- Number of pages: 184
- EAN: 9780415339445
- ISBN: 9780415339445
- ID: 06712013
- Publisher: Taylor & Francis Ltd
- Weight: 340 g
- Dimensions: 216 × 138 × 15 mm
- Date of publishing: 15. May 2006
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