Code: 04012621
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
by Jack Trout
Explains how readers can evolve their original positioning of products, brands and organisations to meet the demands of the new economy.
- Language:
English - Binding: Hardback
- Number of pages: 224
Publisher: McGraw-Hill Education - Europe, 2009
- More about this
30.60 €
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Book synopsis
Explains how readers can evolve their original positioning of products, brands and organisations to meet the demands of the new economy.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
30.60 €
- Full title: REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
- Author: Jack Trout
- Language: English
- Binding: Hardback
- Number of pages: 224
- EAN: 9780071635592
- ISBN: 0071635599
- ID: 04012621
- Publisher: McGraw-Hill Education - Europe
- Weight: 426 g
- Dimensions: 224 × 149 × 21 mm
- Date of publishing: 16. December 2009
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