Kód: 04012621
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Autor Jack Trout
Explains how readers can evolve their original positioning of products, brands and organisations to meet the demands of the new economy.
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 224
Nakladateľ: McGraw-Hill Education - Europe, 2009
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Viac informácií o knihe REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Nákupom získate 74 bodov
Anotácia knihy
Explains how readers can evolve their original positioning of products, brands and organisations to meet the demands of the new economy.
Parametre knihy
Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing
30.53 €
- Celý názov: REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
- Autor: Jack Trout
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 224
- EAN: 9780071635592
- ISBN: 0071635599
- ID: 04012621
- Nakladateľ: McGraw-Hill Education - Europe
- Hmotnosť: 426 g
- Rozmery: 224 × 149 × 21 mm
- Dátum vydania: 16. December 2009
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