Code: 01025285
Satisfaction: A Behavioral Perspective on the Consumer
by Richard L. Oliver
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction fo ... more
- Language:
English - Binding: Hardback
- Number of pages: 544
Publisher: Taylor & Francis Ltd, 2010
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Book synopsis
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
306.41 €
- Full title: Satisfaction: A Behavioral Perspective on the Consumer
- Subtitle: A Behavioral Perspective on the Consumer
- Author: Richard L. Oliver
- Language: English
- Binding: Hardback
- Number of pages: 544
- EAN: 9780765617705
- ISBN: 9780765617705
- ID: 01025285
- Publisher: Taylor & Francis Ltd
- Weight: 1154 g
- Dimensions: 177 × 250 × 31 mm
- Date of publishing: 15. February 2010
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