Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale. / Najlacnejšie knihy
Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale.

Code: 06505472

Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale.

by William "Skip" Miller

Cost, service, functionality - good sales people know the value propositions that speak to frontline managers. This book shows how to simultaneously sell the technical and financial fit of any product or service - a strategy used ... more

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Book synopsis

Cost, service, functionality - good sales people know the value propositions that speak to frontline managers. This book shows how to simultaneously sell the technical and financial fit of any product or service - a strategy used by Google, Apple, Cisco WebEx, and other powerhouses.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

25.35

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