Code: 20296421
Unlocking the Customer Value Chain
by Thales S. Teixeira, Greg Piechota
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can ... more
- Language:
English - Binding: Hardback
- Number of pages: 352
Publisher: Random House USA Inc, 2019
- More about this
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Book synopsis
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it--while hig
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
22.12 €
- Full title: Unlocking the Customer Value Chain
- Author: Thales S. Teixeira, Greg Piechota
- Language: English
- Binding: Hardback
- Number of pages: 352
- EAN: 9781524763084
- ISBN: 9781524763084
- ID: 20296421
- Publisher: Random House USA Inc
- Weight: 578 g
- Dimensions: 168 × 243 × 31 mm
- Date of publishing: 19. February 2019
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