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Book synopsis

Selling has changed. Don't get left behind UnSelling looks at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? * Topics covered include how to take the pulse of customers, companies, and industries * Explains how not to market ahead of the customer curve * Provides Outrage Outreach & reactionary content

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: UnSelling
• Subtitle: The New Customer Experience
• Author: Scott Stratten
• Language: English
• Binding: Hardback
• Number of pages: 240
• EAN: 9781118943007
• ISBN: 1118943007
• ID: 02749177
• Publisher: John Wiley & Sons Inc
• Weight: 428 g
• Dimensions: 244 × 181 × 22 mm
• Date of publishing: 19. September 2014

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