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The ability to write well is a critical skill for professionals in nearlyevery field. Good writers provide leadership, influence decisions, and advance their own careers. In this new book, Sheryl Lindsell-Robertsdraws from her twenty-plus years of experience as a successful consultantfor clients in business, education, and government. In a lively, engagingstyle, she explains how to write persuasively for virtually any audience. Part 1 addresses the basics of all business writing: understanding thereader, drafting, achieving the right tone, creating visual impact, and editing.Part 2 provides more specific advice on brochures, executive summaries, speeches, PowerPoint presentations, Web site content, and muchmore. Concrete examples illustrate practical strategies such as how topresent a message positively instead of negatively, how to sequence information for different kinds of readers, and how to use charts to highlightkey points. Packed with valuable information obtained from actual clients in thefield, 135 Tips for Writing Successful Business Documents is guaranteed tohelp anyone who reads it write to hit the mark.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business communication & presentation

• Celý názov: 135 Tips for Writing Successful Business Documents
• Autor: Sheryl Lindsell-Roberts
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 188
• EAN: 9780618659913
• ISBN: 0618659919
• ID: 11444660
• Nakladateľ: Houghton Mifflin Harcourt
• Hmotnosť: 249 g
• Rozmery: 203 × 132 × 15 mm
• Dátum vydania: May 2006

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