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Viac informácií o knihe stakeholder approach to electronic commerce diffusion

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• Anotácia kniha
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Anotácia knihy

The book presents an in-depth study of the electronic commerce diffusion process by examining the roles, activities and relationships of the entities involved in this process. Theories that support the research are innovation diffusion and stakeholder theories, which are synthesised in order to develop a framework that can be used as an instrument to guide empirical work in the field of electronic commerce diffusion. The empirical contexts of the research are two projects on electronic commerce diffusion, which took place in several European countries and had the objective to promote electronic commerce to small and medium size enterprises (SMEs). The book offer specific advice to stakeholders involved in the provision of information and advice about electronic commerce and other technologies. The findings of this research can be useful for everyone involved in the use of diffusion of technology, as they can get a better understanding of their own position as well as that of other actors in the context.

Parametre knihy

Zaradenie knihy Knihy po anglicky Computing & information technology Information technology: general issues Internet: general works

• Celý názov: stakeholder approach to electronic commerce diffusion
• Autor: Anastasia Papazafeiropoulou
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 212
• EAN: 9783639204759
• ISBN: 3639204751
• ID: 06828457
• Nakladateľ: VDM Verlag
• Hmotnosť: 318 g
• Rozmery: 229 × 152 × 12 mm
• Dátum vydania: 14. October 2009

Obľúbené z iného súdka

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