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Viac informácií o knihe Actionable Web Analytics - Using Data to Make Smart Business Decisions

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 68 bodov

Anotácia knihy

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Actionable Web Analytics - Using Data to Make Smart Business Decisions
• Autor: Jason Burby, Shane Atchison
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 288
• EAN: 9780470124741
• ISBN: 0470124741
• ID: 04881035
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 578 g
• Rozmery: 233 × 188 × 15 mm
• Dátum vydania: 29. May 2007

Obľúbené z iného súdka

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