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Viac informácií o knihe AdValue

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Anotácia knihy

Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: AdValue
• Autor: Leslie Butterfield
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 256
• EAN: 9781138441101
• ISBN: 9781138441101
• ID: 17871044
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 454 g
• Rozmery: 234 × 156 mm
• Dátum vydania: 28. June 2017

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